We are external Co-Pilots Advising CEOs & Senior Leadership

How We Help Our Clients

We are Your Strategic Co-Pilots in Hospitality & Real Estate

Crimson Rock Capital Advisors is a team of seasoned hospitality and real estate executives—our Co-Pilots—who partner with family offices, private equity firms, high-net-worth investors, management companies, governments, and institutions that lack (or choose not to build) in-house real estate or hospitality teams.

We step in on a fractional, interim, or project basis to execute business plans, lead mergers and acquisitions, manage assets, and provide critical support during moments of disruption, opportunity, or transformation. Our approach combines strategic insight, data-driven solutions, and hands-on execution to help clients unlock value and drive performance.

As trusted advisors to CEOs and senior decision-makers, we serve as an extension of your leadership and investment teams —delivering targeted results, maximizing investment outcomes, and accelerating sustainable growth.

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Strategic Advisory Solutions

Investment Strategy & Execution

Custom investment strategies aligned with your specific goals
Sector, regional, and market-entry advisory and execution
Execution support for acquisitions, asset management, and dispositions
U.S. market entry and local presence advisory and execution for international firms

Strategic Growth & Market Expansion

Launch and grow hospitality, glamping, and lifestyle real estate ventures
Identify emerging opportunities and drive platform growth
Maximize asset and portfolio value across investment lifecycles

Operational Excellence

Streamline and scale day-to-day operations
Strengthen governance, risk management, and decision-making
Establish solid foundations for long-term growth

Leadership & Team Development

Build and lead cross-functional, high-performance teams
Create a results-driven culture and optimized processes
Navigate complex public and private stakeholder dynamics

Crisis & Change Management

Interim or fractional leadership during disruption or transition
Crisis response strategies to preserve value and stability
Post-crisis repositioning and recovery planning

Board & Governance Advisory

We serve on private and public real estate and hospitality boards to bring relevant expertise and enhance board effectiveness and governance best practices
Provide independent, strategic guidance to board leadership
Leverage networks and expertise to support key decisions

Venture & Operating Partnerships

We act as Venture or Operating Partners to early-stage and growing real estate tech companies to help execute their business and growth plans
Support scaling, fundraising, and strategic execution
Leverage experience and relationships to unlock growth

Technology & AI for Real Estate

Advisory for proptech and AI-driven innovations in real estate
Support in increasing profitability, customer engagement, and operational efficiency
Strategic partnership for tech companies targeting the real estate space